Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (“SEM“) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

WordPress SEO Tips & Tricks

→ Permalinks are the permanent URLs to your individual weblog posts, as well as categories and other lists of weblog postings. A permalink is what another weblogger will use to link to your article (or section), or how you might send a link to your story in an e-mail message. The URL to each post should be permanent, and never change — hence permalink.

In the Settings → Permalinks panelOptions → Permalinks , you can choose one of the “common” structures or enter your own in the “Custom structure” field using the structure tags.

Please note: You never, ever put your site url in the permalinks slot. You must use one of the structure tags, or a combination of tags only.

To activate PATHINFO permalinks, start your permalink structure with index.php/.

→ Structure Tags You can use these tags to customize your “Pretty” or “Almost Pretty” permalinks. A few hints:

• Make sure to end your structure with either %post_id% or %postname% (e.g. /%year%/%monthnum%/%day%/%postname%/) so that each permalink points to an individual post.
• %year%

  The year of the post, four digits, for example 2004

• %monthnum%

  Month of the year, for example 05

• %day%

  Day of the month, for example 28

• %hour%

  Hour of the day, for example 15

• %minute%

  Minute of the hour, for example 43

• %second%

  Second of the minute, for example 33

• %postname%

  A sanitized version of the title of the post (post slug field on Edit Post/Page panel). So “This Is A Great Post!” becomes this-is-a-great-post in the URI

• %post_id%

  The unique ID # of the post, for example 423

• %category%

  A sanitized version of the category name (category slug field on New/Edit Category panel). Nested sub-categories appear as nested directories in the URI.

• %tag%

  A sanitized version of the tag name (tag slug field on New/Edit Tag panel).

• %author%

  A sanitized version of the author name.

In WordPress 2.0+ versions, you’ll probably need to do this only once, because WordPress does the rewriting internally. If you ever move your WordPress home directory (Blog address), you’ll need to repeat this step.

WordPress will play nice with an existing .htaccess and will not delete any existing RewriteRules or other directives.

Creating and editing (.htaccess) If you do not already have a .htaccess file, create one. If you have shell or ssh access to the server, a simple touch .htaccess command will create the file. If you are using FTP to transfer files, create a file on your local computer, call it 1.htaccess, upload it to the root of your WordPress folder, and then rename it to .htaccess.

You can edit the .htaccess file by FTP, shell, or (possibly) your host’s control panel.

The following permalink rewrite code should be included in your .htaccess file:

# BEGIN WordPress

RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]

# END WordPress

If your .htaccess file contains errors that bring down your site (“Internal Server Error (500)”), you will need to use FTP or your host’s control panel to delete the rogue .htaccess file.

→ SEO Friendly Images is a WordPress optimization plugin which automatically updates all images with proper ALT and TITLE attributes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according the options you set. Additionally this makes the post W3C/xHTML valid as well.

ALT attribute is important part of search engine optimization. It describes your image to search engine and when a user searches for a certain image this is a key determining factor for a match.

TITLE attribute play lesser role but is important for visitors as this text will automatically appear in the tooltip when mouse is over the image.

→ Optimize your Titles By default, your WordPress theme will likely come with a pretty standard code for your blog’s title. It probably looks something like the following:

<?php bloginfo('name'); ?> <?php if ( is_single() ) { ?> » Blog Archive <?php } ?> <?php wp_title(); ?>

For example:

Tips for Making WordPress Friendly to Search Engines - YourSiteName.com

is better than:

YourSiteName.com - Tips for Making WordPress Friendly to Search Engines

Always be sure that the title of your post comes before anything else. Two main reasons are:

1. Search engines will like you more if the title of the post comes first. This helps them put more importance to the keywords in the title.

2. A descriptive and optimized title is one of the most important aspects of your page SEO. The title lets the search engine and users know exactly what this page is about before they visit it.

Use the All In One SEO plugin to keep the proper title formats over an entire blog without having to edit any template files.

Stay tuned for next part-2

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